IDA SPORTS TO BECOME THE OFFICIAL WOMEN'S CLEAT OF THE WOMEN’S PREMIER SOCCER LEAGUE
The award-winning soccer footwear brand is bringing awareness to the importance of gear designed uniquely for female athletes alongside the largest women’s soccer league in the world
NEW YORK, NY, February 20, 2023 – IDA Sports, makers of the only soccer cleats designed specifically for women, is proud to partner with the Women’s Premier Soccer League (WPSL). Their line of soccer footwear, tailored uniquely to female biomechanics to maximize comfort and performance for women in sport, will be the official cleats of the league’s 25th anniversary season.
“IDA Sports champions female athletes, who are typically an afterthought in the sporting goods industry, by offering them more comfort, more support, and ultimately more choice,” said Laura Youngson, co-founder and CEO of IDA Sports. “Partnering with the WPSL is a dream come true for us because IDA’s mission is about so much more than footwear. It’s about creating more opportunities for women in sport, and that’s exactly what the WPSL offers to female soccer players who want to play the game for a lifetime.”
The WPSL has been championing the grassroots game across the country and providing a development pathway for female soccer players looking to continue playing beyond youth soccer since 1998. The league consists of more than 125 clubs in 35 states from coast to coast, making it the largest women’s soccer league in the world.
“The opportunity to partner with an organization like IDA Sports is exactly what the WPSL looks for in a partner,” WPSL vice president DeBray Ayala said. “IDA is catering directly to female soccer players in an effort to level the playing field by providing better footwear specifically for women. We are looking forward to the opportunity to showcase IDA Sports to all our teams and players.”
In an industry historically run for and by men, the Ida Sports partnership with the WPSL is representative of the movement for gender equality sport. Like the WPSL, Ida Sports demands better gear, conditions, and opportunities for female athletes across the globe, and from the ground up. Their cleats are backed by research, science, and input from podiatrists, physical therapists, and most importantly, female players who love the game. Through the partnership, IDA plans to run activations throughout the season by giving players access to pro deals on footwear and opportunities to test their products and participate in research that will change the footwear game for female athletes for generations to come.
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About IDA Sports
IDA Sports prioritizes high performance and comfortable footwear for athletes who have traditionally been an afterthought. Whether you’re a weekend warrior or an elite athlete, IDA Sports believes you should have greater choice and access to the best equipment when you step onto the field. Structurally, IDA Sports cleats are designed to accommodate the nuances of the female athlete’s foot. Aesthetically, they're designed with inclusivity and general badassery in mind. For more information, visit idasports.com.
About the Women’s Premier Soccer League
Celebrating its 25th season of play in 2023, the Women’s Premier Soccer League is the most tenured and largest women’s soccer league in the world – with an all-time high 130 teams competing in 33 U.S. states and 73 metro areas. Team rosters feature current and former collegiate players, the nation’s top prep prospects, and international standouts. The amateur summer league produced more than 70 percent of the selections in the 2023 NWSL College Draft and WPSL alumnae represent 50 percent of the members of the United States women’s national team.
